Marketing Projects
Explore my creative campaigns, branding, and design projects showcased here.
Digital Marketing Case Study
Era Living created a comprehensive guide that breaks the downsizing process into manageable, bite-sized steps. I developed a digital campaign to bring that resource to life beyond print and make it easier for prospects to engage with the content over time.
The Impact
Using CRM, HubSpot, and marketing automation, website visitors could enter a guided email journey after expressing interest in downsizing. Content was delivered in stages, educating and supporting prospects while keeping ERA Living top of mind.
Project Overview
From Guide to Digital Journey
Turned an existing educational guide into an ongoing digital experience
Made a complex, emotional process feel more approachable and manageable
Created a measurable path from marketing inquiry to sales inquiry
Extended the conversation across email, web, social, video, and print
Website → CRM → Automated Email Journey → Resources → Sales Inquiry
Campaign Results
20.82% Open Rate
7.34% Click Rate
86.76% Click-to-Open Rate
Marketing Projects
Explore my creative campaigns, branding, and design projects showcased here.
