Marketing Projects

Developing marketing that connects strategy with creative execution. From campaigns and print collateral to digital initiatives and audience-focused resources, I look for the right message, medium, and approach to make each project work harder.

Digital Marketing Case Study

Era Living created a comprehensive guide that breaks the downsizing process into manageable, bite-sized steps. I developed a digital campaign to bring that resource to life beyond print and make it easier for prospects to engage with the content over time.

The Impact

Using CRM, HubSpot, and marketing automation, website visitors could enter a guided email journey after expressing interest in downsizing. Content was delivered in stages, educating and supporting prospects while keeping ERA Living top of mind.

Project Overview
From Guide to Digital Journey

  • Turned an existing educational guide into an ongoing digital experience

  • Made a complex, emotional process feel more approachable and manageable

  • Created a measurable path from marketing inquiry to sales inquiry

  • Extended the conversation across email, web, social, video, and print

Website → CRM → Automated Email Journey → Resources → Sales Inquiry
Campaign Results

20.82% Open Rate
7.34% Click Rate
86.76% Click-to-Open Rate

A Little More to Explore

More examples of thoughtful marketing and creative work across industries and formats.

Follow me

Explore my creative journey in design and marketing.

Contact

connect

hailey_vileta@icloud.com

(206) 715-7865

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